Account Manager – Electronics (TikTok Shop) – Milan

About the role

We are looking for an ambitious Account Manager to join TikTok Shop’s Milan team. You will own a portfolio of strategic electronics merchants, helping them grow through TikTok’s unique social‑commerce ecosystem.

Key responsibilities

• Source and onboard high‑potential electronics merchants in Italy, providing business‑model guidance, creator affiliation and partner education.
• Design and execute growth plans covering assortment, content, creators, pricing, logistics and campaigns.
• Own revenue and GMV targets, driving performance through data analysis, experimentation and iteration.
• Collaborate cross‑functionally with Product, Operations, Marketing, Creator and Policy teams to improve merchant and user experience.
• Analyse market trends and sub‑category performance to identify new growth opportunities.
• Lead internal projects such as campaigns, product launches and B2B marketing for the electronics ecosystem.

Required profile

• Relevant experience in business development, account management, content creation or social‑media marketing.
• Strong interpersonal and communication skills with a client‑facing orientation.
• Deep understanding of the electronics market, trends and creator ecosystem in Italy (and ideally Europe, UK, US).
• Fluent in English and Italian.
• Preferred: network of electronics partners and creators, knowledge of discovery commerce in China, SEA or US, strong analytical and problem‑solving abilities, ability to thrive in ambiguity and work independently.

Required skills