Social Media Manager – Apprenticeship

About the role

We Are Social, a global creative agency with a strong presence in Milan, is seeking a Social Media Manager on an apprenticeship basis. Working within the Content Department, you will help shape distinctive brand voices and deliver social‑first storytelling for top‑tier clients across multiple platforms.

Key responsibilities

• Develop, manage and evolve multi‑platform editorial plans that align with brand strategy, business objectives and current social trends.
• Own day‑to‑day editorial planning, coordinating content calendars and publishing priorities (without directly publishing content).
• Write engaging, platform‑native copy and ensure quality and consistency of all editorial assets.
• Coordinate end‑to‑end content production, guaranteeing timely delivery of creative assets, copy and supporting materials.
• Brief and collaborate closely with Creative, Strategy and Client Service teams to produce best‑in‑class social content and campaigns.
• Contribute to communication strategies and integrated social campaigns, identifying opportunities to strengthen brand presence.
• Monitor content performance, analyse social media data and KPIs, and provide actionable recommendations for optimisation.
• Stay ahead of platform updates, emerging formats, digital culture and social trends, proactively spotting innovation opportunities.

Required profile

• Strong writing skills with the ability to adapt tone of voice across different brands and audiences.
• Deep knowledge of major social media platforms, their formats, best practices and evolving trends.
• Excellent editorial planning and management capabilities.

Required skills

• Deep knowledge of major social media platforms and their formats.