Campaign Marketing Manager – 12‑Month Contract
Sony Interactive Entertainment · Rome
Description du poste
About the role
Join Sony Interactive Entertainment as a Campaign Marketing Manager on a 12‑month contract. You will bring global brand, hardware, software and peripheral strategies to life in the local market, creating impactful campaigns that resonate with gamers.
Key responsibilities
- Lead end‑to‑end execution of marketing campaigns for hardware, first‑party software and peripherals.
- Coordinate with internal Business Units (Sales, Communications, Operations, Finance) to ensure alignment and timely delivery.
- Collaborate with Global Product Marketing to adapt product information and provide local market feedback.
- Manage planning, briefing, localization and rollout of global campaigns, including paid‑media and multichannel assets.
- Conduct market and audience analysis, track performance, and produce post‑campaign reports.
Required profile
- Passionate gamer with strong knowledge of player behavior and Gen Z culture.
- Proven experience in marketing campaign management, preferably in tech or entertainment.
- Excellent communication and stakeholder‑management skills.
Required skills
- Campaign planning and execution.
- Market analysis and performance reporting.
- Localization and translation coordination.
- Paid‑media and multichannel marketing.
What we offer
- Opportunity to work with a world‑leading gaming brand.
- Dynamic, collaborative environment with global exposure.
- Potential contract extension based on performance.
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Sony Interactive Entertainment
Rome
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