Territory Sales Manager – Italy

About the role

X‑LAB, the performance bicycle brand of XDS, is looking for a Territory Sales Manager to drive its expansion across Italy. This field‑based role focuses on opening new dealer accounts and placing X‑LAB bikes on shop floors, acting as the brand’s on‑the‑ground presence.

Key responsibilities

• Visit independent bicycle dealers regularly to build X‑LAB’s market presence.
• Prospect, approach and open new dealer accounts through cold visits, referrals and industry relationships.
• Manage the full sales cycle from initial conversation to account setup and first order.
• Develop and maintain productive relationships with both new and existing dealers to drive repeat orders.

Required profile

• Minimum 5 years of relationship‑based sales experience, preferably with small‑ to midsize businesses.
• Willingness to travel up to four days per week for in‑person dealer visits.
• Strong territory planning, organization, CRM and follow‑up capabilities.
• Interest in cycling or performance products; bicycle‑industry experience is a plus.
• Fluent communication in English and Italian.

What we offer

• Competitive salary.
• Demo bike fleet and comprehensive travel allowances.
• Paid time‑off policy.
• Comprehensive medical, dental, and vision coverage.