Account Executive - Enterprise SaaS Sales (Italy)

About the role

Forwood Safety is a global SaaS company whose Critical Risk Management System helps large organisations identify and manage risks that can lead to serious incidents and fatalities. It is expanding its presence in Italy and is looking for an experienced Account Executive to support enterprise sales growth. You will open doors, build relationships with senior decision-makers, develop a high-value pipeline and lead complex enterprise opportunities through to close, working closely with the global commercial team and regional partners.

Key responsibilities

• Identify target organisations, develop relationships and create new enterprise sales opportunities in Italy.
• Own the sales cycle from prospecting and discovery through to strategic account planning, proposals, negotiation and close.
• Build and manage a high-value new-business pipeline across long, complex enterprise sales cycles.
• Engage with senior executives and operational leaders to understand their priorities, risks and objectives.
• Work with regional partners to identify opportunities, strengthen relationships and define routes to market.
• Help shape the Italian go-to-market strategy based on knowledge of the market, customers, competitors and partners.
• Communicate the value of Forwood's technology as a strategic solution for preventing serious incidents and fatalities.

Required profile

• Proven success selling complex B2B SaaS or technology solutions to enterprise customers, with a track record of new-business acquisition and closing high-value deals.
• Experience managing complex, consultative sales cycles and engaging confidently with senior executives.
• Strong commercial judgement, negotiation, presentation and stakeholder management skills.
• Ability to work independently, create structure and take ownership in a growing market.
• Good written and spoken Italian and good English to collaborate with the global team.
• A genuine interest in understanding customers' businesses and connecting their challenges to commercial solutions.

Required skills

• Complex B2B SaaS or technology sales to enterprise customers.
• Strong Italian communication skills and good English.

Experience in mining, manufacturing, energy, utilities, construction, oil and gas, safety or risk management, channel or partner-based enterprise sales, launching a new geographic market, or existing relationships with Italian industry decision-makers is highly regarded. The role suits someone who does not need to have worked in safety technology, provided they can sell complex enterprise solutions and build executive-level relationships.