Automotive Sales Manager – Italy

About the role

We are a fast‑growing Chinese brand in the electric vehicle (EV) and consumer automotive sector, launching across Europe. As the Sales Development Manager for Italy, you will be the local champion responsible for building our dealer network, driving marketing initiatives, and delivering strong sales results in one of Europe’s most promising EV markets.

Key responsibilities

• Develop and execute annual marketing and channel development plans for the Italian market, including brand promotion, digital campaigns, channel expansion and local activation.
• Recruit, onboard and continuously improve the performance of the dealer network; provide training, tools and support to maximise sales and lead conversion.
• Manage relationships with media, KOLs, influencers and strategic partners to boost brand awareness among consumers and fleet customers.
• Monitor and analyse market activities, providing data‑driven insights and optimisation recommendations.
• Design and optimise channel incentives, promotions and co‑marketing programmes to motivate dealers and improve marketing efficiency.
• Track market trends, consumer insights, competitor actions, sales data and inventory levels; adjust strategies in real time.
• Oversee dealer inventory, orders and operational processes, resolving product‑mix and delivery issues.
• Ensure consistent brand standards across showrooms, customer experience, campaigns, service upgrades and after‑sales marketing.

Required profile

• 4–8 years of experience in automotive, mobility, consumer goods or retail channel sales/marketing (EV experience a strong plus).
• Proven track record in dealer network development, channel management or sales support within Italy.
• Experience with B2B/B2C channel sales, dealer training and performance management.
• Hands‑on experience in digital marketing and campaign execution.

Required skills

What we offer

• High‑impact role with entrepreneurial spirit in a dynamic, international environment.
• Opportunity to shape the launch of a modern Chinese automotive brand in Italy.
• Competitive compensation package aligned with performance targets.