Brand Manager

About the role

The Brand Manager will lead SANY’s brand presence in Italy, driving both online and offline initiatives to build a strong, localized image. This role combines strategic planning with hands‑on execution to increase brand awareness, trust, and market share among Italian customers and partners.

Key responsibilities

• Develop and manage all online brand activities for the Italian market, including website, social media, and community engagement.
• Plan, organise, and execute offline brand events such as machine delivery ceremonies, sales promotions, exhibitions, and market expansion activities.
• Shape the local brand image by communicating SANY’s corporate culture, product advantages, and brand values to end‑users, operators, and agents.
• Create, organise, and update Italian marketing and brand materials, and establish standard operating procedures for brand activities.
• Monitor market trends, competitor actions, and user feedback to continuously optimise brand performance and reputation.

Required profile

• Bachelor’s degree or higher in Marketing, Brand Communication, New Media, Advertising or a related field.
• Minimum of 3 years’ experience in brand marketing, social media management, and offline event planning; experience in engineering machinery or industrial equipment is a plus.
• Proven ability to integrate online and offline brand operations, from content creation to on‑site execution.
• Strong capability to adapt corporate brand values to the Italian market and communicate them effectively.
• Independent problem‑solver with a results‑oriented mindset and the ability to build brand influence from scratch.

Required skills