Business Development Manager

About the role

The Business Development Manager will lead direct sales expansion and business development for the full product portfolio—including LED displays, lighting, smart poles, conference systems and integrated visual solutions—within the Italian market. This role focuses on building relationships with end‑users, system integrators, consulting firms and design institutes that are not easily reached by the China‑based team.

Key responsibilities

• Identify and develop new business opportunities across the entire product range in Italy.
• Establish and nurture long‑term relationships with top‑tier integrators, consultants and key project stakeholders.
• Obtain and manage first‑hand project information, tracking opportunities from early stages.
• Lead spec‑in activities by integrating company solutions into design schemes, technical specifications and tender documents.
• Own the full project lifecycle: client communication, solution positioning, commercial negotiation, tender participation and contract signing.
• Collaborate with internal pre‑sales, product, marketing and delivery teams to deliver competitive, localized solutions.
• Monitor market dynamics, industry trends and competitor activity, providing timely feedback for strategic decisions.
• Organise and participate in online and offline marketing activities and industry events.

Required profile

• Bachelor’s degree or higher, based in Italy.
• 3–5 years of B2B sales or business development experience, preferably in LED displays, AV systems, lighting or smart‑city solutions.
• Proven ability to develop key accounts and influence early‑stage project decisions.
• Existing network with end‑users, system integrators, consultants or engineering firms is highly preferred.
• Strong business acumen, negotiation skills and the capacity to drive long‑cycle projects to closure.
• Fluent in Italian and English, both written and spoken.

Required skills