Data Intelligence Manager

About the role

British American Tobacco Italy is seeking a Data Intelligence Manager to join the Growth Data & Intelligence team in Trieste. The role will elevate strategic decision‑making across the Global Consumer Experience function by turning data from martech tools into AI‑driven insights that optimise channel performance and consumer journeys.

Key responsibilities

• Lead the creation of recurring and ad‑hoc analyses on consumer behaviour, funnel performance, channel efficiency and market trends.
• Coordinate the development and maintenance of advanced models such as churn prediction, LTV forecasting, propensity scoring and recommendation algorithms using AI and machine learning.
• Design and implement experimentation frameworks (A/B testing, multivariate tests) in partnership with activation teams.
• Scout emerging AI‑powered analytics tools and translate them into scalable business use cases.
• Synthesise findings into compelling presentations and reports for senior leadership and marketing teams.
• Identify growth levers and risks through exploratory analysis and support strategic planning with data‑backed scenarios.
• Partner with the Data Product Manager to prioritise and productise analytical features, and with the Data Platform Manager to improve data pipelines for AI/ML readiness.

Required profile

• Proven experience leading analytical or intelligence teams in a data‑driven environment.
• Strong cross‑functional partnership skills, working closely with marketing, product and data platform teams.
• Ability to translate complex data into clear business recommendations.

Required skills

• AI and machine‑learning techniques for predictive modelling.
• Advanced statistical and analytical modelling (e.g., churn, LTV, propensity scoring).
• Experiment design and analysis (A/B testing, multivariate testing).
• Data integration and pipeline concepts for AI‑ready data.

What we offer

• Competitive annual salary range.
• Opportunity to work in a global, multi‑category business focused on innovation.
• Collaborative environment within the Global Consumer Experience function.