Digital Content Coordinator

About the role

Stone Island is seeking an engaged Digital Content Coordinator to join its Digital Team at the Milan headquarters. The role focuses on organizing and coordinating digital content across global touchpoints, balancing brand storytelling with commercial objectives.

Key responsibilities

• Plan and manage the commercial and content calendar, ensuring alignment with brand identity.
• Collaborate with marketing, merchandising, and creative teams to set content priorities.
• Coordinate content strategy for campaigns, product launches, and key commercial moments.
• Oversee newsletter strategy and copy briefs, maintaining editorial consistency.
• Manage digital assets within the DAM system for efficient access and use.
• Support product launches, collection drops, and seasonal campaigns through brief creation and studio coordination.
• Maintain website navigation, page structure, and editorial copy, optimizing for storytelling and e‑commerce.
• Lead content performance analysis, A/B testing, and insight generation with analytics teams.
• Monitor competitors and best‑in‑class digital experiences to identify gaps and opportunities.

Required profile

• Motivated individual with a passion for luxury fashion and digital environments.
• Previous experience in an online business department or similar digital role.
• Strong sensitivity to brand narrative and commercial goals.

Required skills

• Experience with Digital Asset Management (DAM) systems.
• Proficiency in A/B testing methodologies.
• Ability to work with analytics tools for performance insights.