Digital Marketing Acquisition and Performance Manager

About the role

The Digital Marketing Acquisition and Performance Manager will lead NABA's global acquisition strategy, driving qualified demand and optimizing the digital acquisition funnel. Reporting to the Engagement Marketing Senior Manager, this role combines paid‑media expertise with a data‑driven, experimentation‑led mindset.

Key responsibilities

• Define, lead and continuously optimise NABA's global acquisition and lead‑generation strategy across paid digital channels (search, social, display and emerging platforms).
• Develop, execute and optimise paid media campaigns for multiple international markets, maximising efficiency and business impact.
• Improve lead‑generation quality by refining audiences, creatives, landing pages and campaign strategies.
• Collaborate with the CRM team to enhance lead‑nurturing, customer journeys and marketing‑automation workflows.
• Partner with international sales, admissions and enrollment teams to align acquisition goals and improve transition to student recruitment.
• Work with Brand, Content, SEO & Tech teams to maximise the overall digital ecosystem.
• Design, execute and scale A/B testing and experimentation across campaigns, landing pages, audiences and creative assets.
• Analyse performance data, market trends and competitor activity to identify optimisation opportunities.
• Manage external media and digital agencies, ensuring alignment with objectives and quality standards.
• Define, manage and optimise paid‑media budgets for efficient investment.

Required profile

• Proven experience leading paid‑media acquisition strategies at an international level.
• Strong analytical mindset with a focus on data‑driven decision making.
• People‑management experience, capable of developing and motivating a high‑performing acquisition team.
• Excellent collaboration skills across marketing, CRM, admissions, enrollment and sales functions.

Required skills

• Paid media campaign management (search, social, display)
• A/B testing and experimentation
• CRM and marketing‑automation platforms
• Data analysis and performance reporting
• Budget planning and optimisation

What we offer

• Opportunity to shape the global acquisition strategy of a leading academy.
• Collaborative, experimentation‑focused work environment.
• Leadership role with direct impact on student recruitment outcomes.