Digital Marketing Manager – Maternity Cover

About the role

The Digital Marketing Manager (Maternity Cover) will lead data‑driven planning, execution and optimisation of Zara’s digital marketing channels. Reporting to senior marketing leadership, the role ensures campaigns align with current trading and marketing strategies while maximising ROI and growth.

Key responsibilities

• Plan, launch and optimise campaigns across paid social, SEO, SEM, email, affiliate and other digital channels.
• Maintain a multi‑channel campaign calendar and coordinate with internal teams and external agencies.
• Create content briefs, manage workflows and ensure timely delivery of assets.
• Produce regular performance reports using various attribution models to track conversion and ROI.
• Support influencer and blogger outreach programmes to boost search visibility.
• Monitor industry trends, conduct A/B tests and continuously improve campaign performance.
• Analyse customer journeys and recommend optimisation actions.
• Collaborate on technology integrations, testing and deployment initiatives.

Required profile

• Proven experience in a large corporate environment developing and executing digital marketing strategies across multiple platforms.
• Bachelor’s degree or equivalent, preferably in digital marketing or a related field.
• Commercially savvy with a strong analytical mindset.

Required skills

• SEO and SEM campaign management
• Paid social advertising
• Email and affiliate marketing
• A/B testing and optimisation
• Performance reporting and data analysis