Freelance Senior Brand Designer

About the role

We are seeking a Freelance Senior Brand Designer based in Italy to shape and scale a fast‑growing financial product brand. You will work at the intersection of brand, marketing and growth, turning strategic goals into high‑impact visual systems and creative assets.

Key responsibilities

• Own and evolve brand design across growth, marketing, content and product‑adjacent initiatives.
• Create assets for product launches, campaigns, events, paid ads, social media, email, landing pages and YouTube thumbnails.
• Build and maintain scalable brand systems, including Figma templates, reusable components, iconography, illustration styles, motion guidelines and layout systems.
• Develop and improve brand guidelines and documentation to ensure consistency.
• Support Growth, Marketing and Content teams by enabling high reuse of design systems and accelerating asset production.
• Contribute to campaign concepts and creative direction, linking design decisions to acquisition, conversion and performance outcomes.
• Use AI tools to prototype, iterate and speed up creative workflows.
• Manage timelines, feedback cycles and deliverables under tight deadlines.

Required profile

• 4+ years of experience in brand design, preferably in high‑growth startups or leading design studios.
• Strong portfolio demonstrating visual excellence, brand systems and multi‑channel execution.
• Deep understanding of how brand, marketing, messaging and copy work together.
• Proven ability to connect creative decisions to business outcomes such as acquisition and conversion.
• Experience building scalable design systems and reusable assets.
• Comfort working independently from briefs and proactively proposing creative directions.

Required skills

• Figma
• AI tools for design prototyping and workflow acceleration