Full Cycle Account Executive – Italy

About the role

As the first Account Executive for Italy, you will help build PlanCraft’s market presence from the ground up, shaping the sales approach and turning early learnings into scalable success while working closely with a small, motivated local team.

Key responsibilities

• Convert leads into paying customers through qualification, tailored demos and consistent follow‑up.
• Own the full customer lifecycle, from onboarding to activation, to minimise churn and ensure value creation.
• Maintain high‑quality daily sales activities, CRM hygiene and transparent documentation.
• Collaborate on localisation, customer communication and structured feedback loops with the local team.
• Provide weekly reports on lead flow, performance metrics and customer insights.
• Support outbound experiments (targeted outreach, event‑based campaigns) and share learnings with HQ.
• Help refine the sales playbook and market learnings together with the Country Lead.

Required profile

• Self‑starter with an entrepreneurial mindset, strong ownership and reliability.
• Proven track record of closing deals and managing a structured pipeline.
• 2+ years of B2B SaaS sales experience, preferably in the SMB segment.
• Hands‑on outbound prospecting and lead generation experience.
• Fluent Italian (C1/C2) and strong English communication skills.

Required skills

• Hubspot (or similar CRM) experience.

What we offer

• Team spirit with regular events and a strong recognition culture.
• Ownership in a flat‑hierarchy, high‑trust environment.
• Learning & growth budget, feedback culture and personal development support.
• AI‑enabled internal tools, including a ChatGPT+ licence.
• MacBook, premium headphones and other necessary hardware.
• 30 vacation days plus Dec 24th off.
• Monthly flex allowance for mobility, wellbeing, etc.
• International, English‑speaking work environment.