Global Director Marketing Communications, Content Strategy & Brand

About the role

Bracco Imaging is seeking a Global Director to lead Marketing Communications, Content Strategy and Brand worldwide. Reporting to the Chief Marketing Officer, you will shape the company’s external presence, align brand messaging with customer value, and drive growth across all markets.

Key responsibilities

• Define and execute a global marketing communications strategy covering product launches, public relations, media relations and reputation management.
• Lead the creation and delivery of best‑in‑class external campaigns from brief to implementation, ensuring brand consistency.
• Oversee content definition, digital and direct customer communications, events, tradeshows and agency relationships.
• Build modern digital marketing capabilities, leveraging AI‑powered tools, marketing automation platforms and performance analytics to personalize customer journeys and improve ROI.
• Integrate brand and customer strategies across geographies and support cross‑functional teams.

Required profile

• Senior leader with proven experience in global marketing communications and brand management.
• Strong strategic mindset with the ability to translate strategy into actionable programs.
• Demonstrated leadership of multi‑disciplinary teams and external agencies.
• Data‑driven approach to optimize campaigns and measure impact.

Required skills

• AI‑powered marketing tools
• Marketing automation platforms
• Performance analytics