Global Media Manager – Integrated Media Strategy
Lavazza Group · Turin
Job description
About the role
We are seeking a Global Media Manager to lead the definition and execution of integrated media strategies across offline and online channels. The role works within a dynamic global environment, collaborating with marketing, brand, digital, finance teams and external agencies to deliver impactful media plans.
Key responsibilities
- Define and execute integrated media strategies aligned with brand and business priorities.
- Plan media budgets, allocate spend, and monitor performance with a focus on efficiency.
- Partner with internal stakeholders and external agencies to create and refine media plans.
- Negotiate with publishers, broadcasters and platforms to maximize value.
- Manage and challenge media agencies, ensuring transparency and continuous improvement.
- Track campaign KPIs, translate data into insights and actionable recommendations.
- Stay current on media trends, emerging channels and innovative formats.
- Contribute to process, governance and best‑practice development for media investments.
Required profile
- 5+ years of experience in media planning and/or buying, either client‑side, agency or a mix.
- Proven track record managing integrated offline and online media plans (TV, OOH, Radio, Print, Digital).
- Strong experience with budget management, performance tracking and optimisation.
- Experience steering media agencies and conducting media negotiations.
- Ability to work in international, multi‑market contexts with multiple stakeholders.
- Fluency in Italian and English.
Required skills
What we offer
- Comprehensive welfare package, including a short working week during summer months.
- Hybrid working policy (up to 10 remote days per month).
- Company restaurant service and access to a corporate gym.
- Fast‑paced, dynamic international environment.
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Published 1 giorno fa
Expires tra 1 mese
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Lavazza Group
Turin
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