Head of Marketing
Easyship · Milan
Job description
About the role
Easyship, a global shipping software and API platform used by more than 100,000 eCommerce merchants, is looking for an experienced Head of Marketing to lead its growth. The role owns the multi-channel revenue engine from demand creation to demand capture, building on Easyship's existing SEO/GEO strength to accelerate content strategy and organic visibility in the era of AI search. It is a full-time, remote position based out of Europe.
Key responsibilities
- Plan, launch and optimise multi-channel inbound programmes combining SEO/GEO, social, email, content syndication, community and performance marketing to create and capture demand.
- Deliver channel-specific roadmaps and activity plans to reach, engage, educate, acquire and retain the core ICP and growth audience segments.
- Create repeatable content systems based on proven psychological hooks, storytelling and multimedia formats.
- Leverage AI agents and automation tools to build reliable growth systems that reduce repetitive or administrative work.
- Build founder-led marketing as a primary channel, activating founders and executives across LinkedIn, podcasts, speaking and earned media.
- Partner with Product and Partnership teams to turn new features, partner launches and co-marketing opportunities into go-to-market campaigns.
Required profile
- 8+ years of experience in B2B/SaaS demand generation, inbound or growth marketing.
- Experience leading marketing teams in high-growth companies (100-1,000 employees), ideally with ARR between $10M and $100M.
- Proven ability to deliver measurable revenue impact through integrated campaigns.
- Strong leadership and project management skills, including managing teams, cross-functional contributors and external partners.
- Excellent communicator who blends creative storytelling with analytical precision.
Required skills
- Proficiency in marketing automation and analytics tools such as HubSpot, GA4 and Tag Manager.
- Website CMS and basic CSS/HTML knowledge strongly preferred.
- Experience with AI tools, agents and workflow automation (e.g. Claude, n8n) strongly preferred.
What we offer
- Competitive remuneration and stock units.
- Gym and wellness expense reimbursement.
- Freedom to work from anywhere for 4 weeks a year.
- Generous vacation policy, plus duvet days and mental health days.
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Published 3 giorni fa
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Easyship
Milan
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