Head of Marketing Operations

About the role

As Head of Marketing Operations you will lead Atlante’s shared marketing operations function across all European markets and the myAtlante product team. Reporting to the CMO, you will own the operational backbone – CRM, marketing automation, performance marketing, the marketing tech stack and the internal WATT platform – and enable country teams and product teams to plan, launch, optimise and measure campaigns.

Key responsibilities

• Build, run and continuously improve shared marketing capabilities (CRM, marketing automation, performance marketing) used by all markets and myAtlante.
• Own governance of the marketing tech stack and the WATT platform, including configuration, access, standards, integrations, data hygiene and vendor management.
• Enable internal clients (country teams, myAtlante) in planning, setting up, launching and optimising campaigns across CRM and paid channels.
• Define and enforce operational standards such as campaign workflows, QA, naming conventions, audience management, measurement tagging and consent compliance.
• Coordinate execution with central agencies and digital teams.
• Execute campaign optimisation actions (budget reallocation, audience and channel adjustments) based on analysis from the Data & Analytics Manager.
• Manage localisation of campaigns and assets across markets.
• Oversee operational execution of the marketing budget at programme level, including agency and vendor spend.
• Provide the CMO with operational performance reporting and flag execution risks early.

Required profile

• Master’s degree in Marketing, Business Administration, Economics, Communications or a related field.
• 10+ years of experience in Marketing Operations, Performance Marketing, CRM or MarTech roles.
• Proven ability to lead a shared capability function serving multiple markets.
• Strong governance and stakeholder‑management skills.

Required skills

• CRM systems
• Marketing automation platforms
• Performance marketing
• Marketing technology stack management
• Data analysis and campaign optimisation
• Audience management and measurement tagging
• Vendor management