Link Building Manager

About the role

We are looking for a Link Building Manager to lead our off‑page SEO department. In this fully remote position you will own the strategy, quality control and scalability of backlink acquisition across multiple client accounts, including competitive niches such as iGaming.

Key responsibilities

• Lead, structure and scale a team of freelance link builders, set monthly targets and monitor KPIs.
• Conduct performance reviews, implement improvement plans and support recruitment, onboarding and training.
• Own and continuously improve link‑building strategies, approve high‑value link opportunities and maintain strict quality control over anchor text, link velocity and backlink health.
• Develop SOPs, refine workflows, tracking systems and reporting frameworks in collaboration with SEO and content teams.
• Analyse backlink data with Ahrefs, SEMrush and Google Search Console, report performance to leadership and address gaps proactively.

Required profile

• Minimum 2 years of experience in a link‑building leadership role.
• Strong understanding of backlink strategy, authority metrics, anchor distribution and risk management.
• Experience managing remote SEO teams.
• Excellent written English and strong analytical decision‑making skills.

Required skills

• Proficiency with Ahrefs, SEMrush, Google Search Console and Screaming Frog.
• Familiarity with outreach tools.
• Comfortable using Google Sheets, Airtable or Notion for tracking and reporting.

What we offer

• Fully remote work environment with flexible hours focused on results.
• Paid time off for permanent team members.
• Performance‑based bonuses.
• Professional development and training opportunities.