Marketing & Digital Communications Specialist

About the role

We are looking for a proactive Marketing & Digital Communications Specialist to boost the visibility of our construction machinery brand across Italy and Europe. The role combines social media management, website upkeep, campaign execution and exhibition planning to generate qualified leads and support sales growth.

Key responsibilities

• Manage and grow social media channels (LinkedIn, Facebook, Instagram, YouTube) through content creation, posting and community engagement.
• Maintain and update the corporate website, including product pages, news, events and basic SEO.
• Plan, launch and monitor product marketing campaigns and promotional activities.
• Organise exhibitions: booth design, logistics, on‑site execution and post‑event follow‑up.
• Create marketing collateral such as brochures, videos, posts and case studies.
• Monitor competitors and market trends to inform strategy.
• Collaborate with the sales team to drive leads and conversions.

Required profile

• Minimum 3 years of marketing experience, preferably in construction machinery or heavy equipment.
• Proven track record in managing social media platforms and corporate websites.
• Experience planning and executing marketing campaigns and exhibitions.
• Creative, proactive and results‑oriented mindset.

Required skills

• Social media management (LinkedIn, Facebook, Instagram, YouTube).
• Website management and basic SEO.
• Design and video editing using Canva or similar tools.
• Campaign planning and exhibition coordination.