Marketing Intern – Leffe & Bud Brands

About the role

Join AB InBev as a Leffe & Bud Marketing Intern and contribute to the growth of iconic beer brands in Italy. This 6‑month internship offers hands‑on experience in brand activation, partnership management, and market analysis within an international environment.

Key responsibilities

• Support the development and implementation of 2025 marketing plans for Leffe and Bud in the Italian market.
• Coordinate with agencies to create communication media and promotional operations alongside Trade Marketing.
• Manage brand partnerships, delivering planned online and offline activations.
• Assist in sampling trial plan rollout and event execution for both brands.
• Help coordinate creative and media agencies for media planning.
• Contribute to social media strategy, content posting, and CRM initiatives.
• Facilitate internal brand initiatives to engage employees and stakeholders.
• Conduct monthly category performance analysis using Nielsen and GFK data, and perform ad‑hoc brand performance analyses.

Required profile

• Good knowledge of Microsoft Office, especially Excel and PowerPoint.
• Curious, proactive, and highly motivated to learn.
• Strong communication and interpersonal skills.
• Fluent in Italian with good English proficiency.
• Strong sense of ownership and responsibility.

Required skills

• Microsoft Excel
• Microsoft PowerPoint