Marketing Manager – Hybrid (Milan) – Sports Retail

About the role

We are seeking a Marketing Manager to lead brand initiatives for a global footwear and sports retail brand operating in Italy and Spain. The role combines strategic planning with hands‑on execution, allowing you to shape the brand’s presence across multiple channels while working in a hybrid environment based in Milan.

Key responsibilities

• Develop and execute creative marketing strategies tailored to the Italian and Spanish markets.
• Align local campaigns with EMEA brand objectives and emerging consumer trends.
• Analyse campaign performance and optimise spend for maximum ROI.
• Collaborate with the central EMEA marketing team to produce localized assets.
• Craft seasonal messaging across community, retail, PR, events, and digital platforms.

Required profile

• Minimum 7 years of full‑cycle (360°) marketing experience in the sports or retail sector.
• Proven track record of delivering consumer‑led marketing initiatives across retail, PR, events, and digital.
• Strong ability to work with internal and external stakeholders on a global scale.

Required skills

What we offer

• Competitive salary with performance‑based bonus.
• Great benefits package.
• Hybrid work model (office in Milan + remote flexibility).
• Opportunity to contribute to a fast‑growing, award‑winning brand.