Senior Brand Manager - FMCG

About the role

Beiersdorf is looking for a Senior Brand Manager in Milan to drive category growth and create impactful consumer experiences across all touchpoints. Reporting to the Marketing Manager, you will lead a team and act as a key business partner across Marketing, Sales, Shopper Marketing, Finance, Supply Chain and European Marketing teams.

Key responsibilities

• Lead the development and execution of category and brand growth strategies, turning consumer, shopper and market insights into business plans.
• Own category performance and financial results through market analysis, KPI monitoring, forecasting, budgeting and annual planning.
• Develop integrated marketing and communication strategies across all consumer touchpoints.
• Drive innovation and portfolio development by building business cases and partnering with European teams.
• Manage external agencies and stakeholders and build partnerships across functions.
• Lead, coach and develop team members.

Required profile

• 6+ years of experience in Marketing, Brand Management or Trade Marketing within FMCG or consumer goods, with a proven track record of business growth.
• Proven people leadership experience.
• Strong business acumen and project management skills in fast-paced environments.
• Fluent Italian and English, written and spoken.

Required skills

• Experience with market data sources such as NielsenIQ, Circana (IRI) or similar.
• Advanced Excel and PowerPoint.

What we offer

• Gross annual salary (RAL) between EUR 45,000 and EUR 50,000 depending on experience.
• Free parking for cars, bicycles and motorcycles.
• Flexible working hours (8:00-10:00 start, 1-hour lunch) and a hybrid model of two remote days per week.
• Company store discounts, participation bonus, Faschim health insurance and canteen.