Senior Brand Programs & PR Specialist (Maternity Cover)

About the role

Levi Strauss & Co. is seeking a Senior Brand Programs & PR Specialist to cover a maternity leave in Italy. The role will translate global brand and consumer strategies into locally relevant PR, influencer and event initiatives, ensuring a consistent Levi’s presence across all touchpoints.

Key responsibilities

• Support delivery of the Levi’s brand marketing strategy in Italy, aligned with global and EU priorities.
• Develop and execute seasonal PR, influencer and engagement plans to drive awareness and conversion.
• Collaborate with Channel Marketing to amplify campaigns across retail, wholesale and e‑commerce.
• Build and manage relationships with press, stylists, influencers and cultural stakeholders, leading direct media conversations.
• Plan and execute consumer events and brand activations, including festivals, Pride and Milan‑based initiatives.
• Coordinate end‑to‑end project management for activations, from concept through execution.
• Manage agency relationships and contribute to A&P budget tracking, forecasting and reporting.
• Monitor campaign and event performance, supporting ROI analysis.

Required profile

• Approximately 5 years of experience in PR, communications, influencer marketing or brand marketing, preferably in fashion or lifestyle.
• Established network or exposure to media, PR agencies, influencers or talent.
• Strong project‑management capabilities and sound business judgment.

Required skills