Senior Manager Media and Connections

About the role

The Senior Manager, Media & Connections for Italy and Albania will lead the localisation and execution of Coca‑Cola’s media and IMX strategies across both markets. Reporting to the Media and Connections Director, you will combine operational excellence with strategic insight to maximise media impact and ROI.

Key responsibilities

• Translate centrally‑developed IMX plans into market‑specific media plans covering TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media and Digital Video.
• Manage day‑to‑day agency relationships, oversee media buying, negotiate placements and ensure KPI targets (CPM, CPT, viewability, reach quality) are met.
• Collaborate with senior brand managers, customer & commercial teams, IMX specialists, RGM & Insights, and bottler marketing teams to align media with brand and commercial objectives.
• Monitor performance using MMM, brand‑lift studies, platform data and dashboards; lead post‑campaign analysis and feed learnings into future planning.
• Ensure compliance with Responsible Marketing policies, legal restrictions and digital safety standards while maintaining full financial discipline from planning to reconciliation.
• Integrate connections and social amplification to deliver a unified paid media strategy.

Required profile

• Extensive experience in media planning and buying, full‑funnel connections and performance analytics.
• Proven ability to work cross‑functionally with brand, agency and system partners.
• Strong operational focus combined with strategic thinking to shape market media agendas.
• Excellent negotiation, budget management and KPI‑driven optimisation skills.

Required skills

• Media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media and Digital Video.
• Media buying and agency partnership management.
• KPI monitoring (CPM, CPT, viewability, reach quality) and performance analytics.
• Marketing Mix Modeling (MMM), brand‑lift measurement and dashboard reporting.
• Budget tracking, invoice validation and financial stewardship.

What we offer

• Opportunity to shape media strategy for a global consumer‑goods leader.
• Collaborative environment with cross‑functional teams across two markets.
• Competitive compensation and development prospects.