SEO Specialist

About the role

The SEO Specialist will oversee search engine optimisation projects across all group brands, ensuring that each brand’s online presence aligns with its business objectives. You will analyse SEO scenarios, produce technical documentation and coordinate with internal teams and external partners to improve site visibility.

Key responsibilities

• Guarantee appropriate positioning of e‑commerce projects by analysing inbound links, competitors, technical site issues and server logs.
• Prioritise optimisation interventions and create technical documentation to meet brand goals.
• Collect data from key sites using crawling tools and produce keyword monitoring reports.
• Maintain up‑to‑date knowledge of link‑acquisition techniques, related technologies and programming languages.
• Supervise product descriptions and on‑page texts to improve indexing based on brand keywords.
• Coordinate external partners for complex projects such as site refactoring and link‑building campaigns.

Required profile

• Bachelor’s or Master’s degree in Digital Marketing, Communications or a related field.
• At least one year of experience in an SEO role.
• Strong ability to build relationships across cross‑functional teams.

Required skills

• Technical SEO
• Crawling tools
• Link‑building techniques