Social Media & KOL Manager

About the role

We are looking for a dynamic Social Media & KOL Manager to lead our digital presence in Italy. You will shape strategy, create compelling content, and drive influencer collaborations to boost brand awareness and product adoption.

Key responsibilities

• Develop and execute platform‑specific social media strategies and KOL campaigns aligned with product launches and growth targets.
• Lead content planning, calendar management, and production of high‑quality creatives for TikTok, Instagram, YouTube and other channels.
• Track, analyze and optimize performance of social and KOL initiatives using data‑driven insights.
• Collaborate with product, brand and growth teams to ensure alignment with overall business objectives.
• Identify, evaluate and build relationships with relevant creators, agencies and external partners.
• Monitor community interactions, respond to followers and foster an engaged online community.

Required profile

• 5+ years of experience in social media and KOL strategy within the consumer electronics sector.
• Strong understanding of major social platforms and their influencer ecosystems.
• Excellent storytelling, copywriting and communication abilities.
• Proven track record of managing end‑to‑end KOL campaigns.
• Ability to handle multiple projects simultaneously.

Required skills

• TikTok
• Instagram
• YouTube
• KOL campaign management
• Social media analytics

What we offer

• Opportunity to shape the digital voice of a fast‑growing global brand.
• Collaborative, innovative work environment in Milan.
• Competitive compensation package.