Social Media Specialist

About the role

We are looking for a creative and results‑driven Social Media Specialist to support and execute our social media strategy across key digital platforms. Reporting to the Senior Digital Marketing Manager, you will help elevate the hotel’s online presence through engaging storytelling, consistent publishing, and close collaboration with internal teams and external photo‑ and video‑professionals.

Key responsibilities

• Execute the social media strategy in line with overall digital marketing objectives.
• Manage day‑to‑day publishing, maintain the editorial calendar and monitor trends, platform updates, and competitor activity.
• Create engaging in‑house content – photos, videos, reels, stories and copy – and lead on‑site content creation for events, activations and employer branding.
• Coordinate professional photo and video shoots, liaise with external photographers, videographers and agencies, and ensure brand consistency.
• Support the rollout of digital campaigns, collaborate with Marketing, PR, HR and Operations, and assist with influencer collaborations.
• Track and analyse key social media metrics, prepare performance reports and provide actionable optimisation recommendations.
• Manage community interactions, respond to comments and direct messages, and foster a positive online community.

Required profile

• Degree in Marketing, Communications, Digital Media or a related field.
• 1–3 years of experience in social media or digital marketing.
• Strong content‑creation abilities (photo, video, editing) and solid understanding of social platforms, trends and best practices.
• Excellent copywriting and storytelling skills.
• Experience coordinating with external creatives or agencies.
• Analytical mindset with familiarity in reporting tools.
• Fluent in Italian and English.

Required skills

• Adobe Suite
• Canva
• CapCut

What we offer

• A dynamic and collaborative digital marketing environment.
• Opportunity to contribute to impactful brand storytelling.
• Exposure to integrated campaigns and creative productions.
• Professional growth and development opportunities.