Traffic Acquisition Manager

About the role

Stellantis is seeking a Traffic Acquisition Manager to own and grow qualified traffic, visibility, and revenue across both organic and paid channels for its eCommerce platform. The role sits at the intersection of SEO, paid media, and emerging AI‑driven search experiences, working closely with product, content, and analytics teams.

Key responsibilities

• Define and execute a comprehensive traffic acquisition strategy across SEO and paid channels.
• Lead SEO initiatives, including keyword research, on‑page optimization, technical improvements, and product/category content optimization.
• Manage paid acquisition campaigns such as Google Ads, Google Shopping, display, and retargeting.
• Collaborate with product and content teams to enhance search visibility and discoverability.
• Identify and test new traffic sources, including affiliate networks, marketplaces, and partnerships.
• Monitor competitors and stay current with search, media, and eCommerce trends.
• Optimize content and site structure for AI‑driven search experiences, including generative search and AI assistants.
• Partner with Data & Analytics teams to track performance, improve attribution, and support data‑driven decisions.

Required profile

• 4–8 years of experience in traffic acquisition, performance marketing, or digital growth.
• Strong expertise in SEO and paid search, with hands‑on use of Google Ads, Google Search Console, and GA4.
• Analytical mindset with a data‑driven approach to optimization and decision‑making.
• Experience in eCommerce environments focused on performance and revenue.
• Curiosity about AI‑driven search, automation, and emerging digital technologies.
• Excellent collaboration and communication skills for cross‑functional work.

Required skills

• SEO
• Google Ads
• Google Search Console
• GA4 (Google Analytics 4)
• Google Shopping
• Display advertising
• Retargeting campaigns
• Affiliate marketing platforms
• Data analytics
• AI‑driven search tools