User Acquisition Director

About the role

We are seeking a User Acquisition Director to lead the global paid acquisition strategy for multiple high‑growth digital products. Based in Italy, you will shape and scale user growth across mobile, paid social, search and programmatic channels, while introducing automation and AI‑driven workflows.

Key responsibilities

• Define and execute long‑term user acquisition strategies across products, markets and paid channels.
• Lead and develop performance‑marketing teams covering mobile acquisition, paid social, paid search and programmatic advertising.
• Own acquisition performance metrics (CPA, LTV, ROAS, incrementality) and make investment decisions.
• Build and manage experimentation frameworks for creatives, bidding, campaign structures and attribution models.
• Drive automation initiatives in campaign management, reporting and operational workflows.
• Identify and solve complex growth challenges related to attribution, measurement and scalability.
• Collaborate with product, analytics, creative, finance and executive teams to align acquisition with business objectives.
• Evaluate emerging advertising technologies, AI capabilities and industry trends to maintain a competitive edge.
• Establish best‑practice processes and systems that enable the acquisition organization to scale efficiently.

Required profile

• 8+ years of experience in performance marketing, user acquisition or related growth roles.
• Proven track record of leading large‑scale acquisition teams and delivering sustainable growth.
• Strong analytical mindset with the ability to dive into data and solve operational challenges.
• Strategic vision combined with hands‑on execution capability.
• Excellent collaboration skills across product, finance, creative and leadership functions.

Required skills

• Performance Marketing
• Paid Social Advertising
• Paid Search Advertising
• Programmatic Advertising
• Mobile Acquisition
• Data Analysis
• Experimentation Frameworks
• Automation Tools
• AI‑driven Workflow Design