VP of Marketing

About the role

This executive position reports to the senior leadership team and is based in Italy. The VP of Marketing will shape the growth trajectory of a global SaaS business by defining strategy, leading execution, and driving market awareness across international markets.

Key responsibilities

• Define and implement a comprehensive marketing strategy aligned with revenue and expansion goals.
• Lead brand development, positioning, messaging, and awareness programs.
• Own demand‑generation and pipeline‑growth initiatives for mid‑market and enterprise segments.
• Design and execute go‑to‑market plans for existing products, new launches, and strategic initiatives.
• Build and scale product‑marketing capabilities, articulating value propositions and competitive differentiation.
• Oversee website performance, SEO/AEO, conversion optimization, and digital acquisition funnels.
• Develop content strategy across the customer lifecycle to boost engagement, adoption, and retention.
• Strengthen industry presence through PR, thought leadership, events, partnerships, and ecosystem relationships.
• Collaborate with Product, Sales, Customer Success, and executive leadership to align growth initiatives.
• Recruit, mentor, and lead a high‑performing marketing team, fostering innovation and accountability.

Required profile

• Minimum 10 years of B2B SaaS marketing experience, including at least 5 years in senior leadership roles.
• Proven track record of building programs that drive pipeline, customer acquisition, and revenue.
• Experience leveraging AI technologies to enhance marketing performance and efficiency.
• Strong strategic vision combined with hands‑on execution capability.

Required skills