Head of Creative Strategy

About the role

The Head of Creative Strategy will lead the development and scaling of a high‑performing creative engine for multiple fast‑growing consumer brands in Italy. This senior leadership position sits at the intersection of performance marketing, creative systems, and creator‑driven growth, ensuring that creative output drives measurable business results.

Key responsibilities

• Define and own the overall creative strategy and performance standards across a diverse portfolio of high‑growth consumer brand clients.
• Build, refine, and operationalize creative frameworks, playbooks, and SOPs based on platform insights and performance data from Meta, TikTok, and other paid social channels.
• Lead and develop a team of performance creative strategists, improving their ability to diagnose performance issues and create high‑converting concepts.
• Oversee the end‑to‑end creative production process in collaboration with editing and production leads to ensure speed, quality, and scalability.
• Partner closely with creator and talent teams to align briefing, production, and paid media execution for maximum impact.
• Own creative onboarding for new clients, delivering early performance wins within the first 30 days.
• Act as the senior creative authority in client conversations, presenting insights, performance analysis, and strategic recommendations.
• Continuously analyze creative performance trends to identify opportunities for optimization, innovation, and scaling.

Required profile

• 7+ years of experience in performance creative, preferably in a fast‑paced marketing or performance‑driven agency environment.
• Proven track record of driving measurable business outcomes such as improved conversion rates, reduced CPA, or significant revenue growth through creative strategy.
• Deep expertise in direct‑response marketing and paid social creative performance, especially on Meta and TikTok.
• Strong ability to develop, mentor, and lead high‑performing creative teams in a results‑oriented, high‑volume setting.
• Excellent analytical and strategic thinking skills with the ability to translate data insights into actionable creative direction.
• Strong communication and presentation skills.

Required skills