Marketing Manager

About the role

As a Marketing Manager at H&M Group, you will translate global brand strategies into locally relevant plans, drive customer growth and ensure strong business results through data‑driven decisions and effective investment.

Key responsibilities

• Lead brand growth in the sales market, balancing global strategies with local insights.
• Develop and execute a customer, marketing and communications plan tailored to local relevance.
• Secure short‑ and long‑term growth of the customer base, sales and brand presence using an omni‑channel approach.
• Drive key KPIs such as NCA, traffic and conversion rate.
• Align local loyalty activation with global directives while maximizing operational efficiency.
• Allocate and monitor marketing investments across media, PR, content production and customer engagement.
• Lead, coach and develop the marketing team to deliver world‑class customer experiences.

Required profile

• Degree in Marketing, Communications, Business or a related field.
• 8‑10 years of leadership experience in marketing, sales or customer functions.
• Proven track record of delivering customer‑centric results across brand, communications and media.
• Strong analytical abilities and experience with omni‑channel marketing.
• Excellent stakeholder management and communication skills.

Required skills

What we offer

• 25% staff discount on all H&M Group brands.
• H&M Incentive Program rewarding long‑term dedication.
• Ticket Restaurant benefit.
• Supplementary health coverage.
• Extensive development opportunities worldwide.