PR Manager – Italy

About the role

Apple is seeking a PR Manager to lead its communications efforts across Italy. Reporting to the Head of PR for South‑Europe, you will shape media and influencer strategies that generate excitement around Apple’s products, services, and values. This role blends fresh storytelling with the execution of high‑impact PR campaigns tailored to local audiences.

Key responsibilities

• Develop and execute locally‑driven communications initiatives while adapting global campaigns for the Italian market.
• Lead Italy‑specific PR projects, manage media relations, and coordinate with local agencies.
• Identify, build, and maintain relationships with social‑media influencers (YouTube, Instagram, podcasters, bloggers) in the consumer lifestyle and tech space.
• Collaborate with product, service, and values teams across Europe to deliver integrated campaigns.
• Partner with internal PR, product marketing, and communications teams worldwide to ensure consistent messaging.
• Explore new media and social platforms to tell Apple stories in innovative ways.

Required profile

• Proven track record in public relations, journalism, PR agency, or corporate communications.
• Strong media‑relations experience in Italy, especially within creative, tech, and cultural sectors.
• Deep understanding of local market insights and high standards of execution.
• Excellent written and spoken communication skills in both English and Italian.

Required skills