Account Manager – Beauty (TikTok Shop) – Milan

About the role

Join TikTok Shop’s fast‑growing team in Milan as an Account Manager focused on the beauty sector. You will be responsible for onboarding strategic beauty merchants and driving their growth within TikTok’s unique social commerce ecosystem.

Key responsibilities

• Source, onboard, and educate strategic beauty merchants in Italy, providing tailored business model recommendations and creator collaborations.
• Design and execute comprehensive growth plans covering product assortment, content strategy, creator partnerships, pricing, logistics, and promotional campaigns.
• Own revenue and GMV targets, using data analysis, experimentation, and iteration to continuously improve performance.
• Collaborate cross‑functionally with Product, Operations, Marketing, Creator, and Policy teams to enhance both merchant and user experiences.
• Monitor beauty market trends and sub‑category performance to identify new opportunities and priorities for partners.
• Lead internal projects such as campaigns, product launches, and B2B marketing initiatives that strengthen the overall beauty ecosystem.

Required profile

• Relevant experience in Business Development, Account Management, Content Creation, or Social Media Marketing.
• Excellent interpersonal, communication, and client‑facing skills.
• Strong understanding of social content formats, especially livestream and short‑form video.
• Deep knowledge of the beauty market, trends, and creator ecosystem in Italy and preferably across Europe, the UK, and the US.
• Fluent in English and Italian.

Required skills