Category Marketing Manager

About the role

ghd is seeking a Category Marketing Manager to drive growth and optimise performance across specific product categories. You will work closely with the marketing team to shape positioning, communication and commercialisation of new innovations.

Key responsibilities

• Analyse category performance, market share and competitor activity on a local basis.
• Develop pricing proposals and monitor category KPIs to identify improvement areas.
• Generate regular reports, launch feedback and campaign insights for internal teams.
• Recommend new product concepts based on market intelligence and consumer trends.
• Design annual promotional plans aligned with national marketing objectives.
• Ensure category profitability, growth and alignment with the broader marketing strategy.

Required profile

• Strong analytical mindset with experience in market intelligence and pricing analysis.
• Ability to translate customer purchasing behaviour into actionable category strategies.
• Excellent communication skills to collaborate across internal and external stakeholders.
• Passion for the beauty and hair‑care industry and a keen eye for digital trends.

Required skills

• Digital marketing
• Social media platforms