Regional Marketing Specialist – Italy (12-month contract)

About the role

Signaturit Group, a Namirial company and European leader in secure digital transactions, is looking for a Regional Marketing Specialist to lead and run marketing programs across the Italian market. The role drives demand generation, brand awareness and pipeline growth in close collaboration with Sales, Regional Marketing and Marketing Operations, owning the local go-to-market execution from event planning to campaign localization and impact tracking.

Key responsibilities

• Design, plan and execute field marketing programs (events, webinars, trade shows, roundtables, partner activities) that generate qualified pipeline in Italy
• Own the Italian Marketing Plan
• Partner with the Italian Sales team to align marketing with sales targets and account priorities (ABM approach where relevant)
• Localize and adapt regional/global campaigns, content and messaging for the Italian audience
• Manage the full lifecycle of local events: budget, logistics, vendors, on-site execution and follow-up
• Track, measure and report campaign performance (leads, pipeline influence, ROI) using marketing operations tools and CRM data
• Conduct competitive intelligence and market analysis for Italy
• Manage the local marketing budget and collaborate with Regional Marketing colleagues to keep Southern European markets consistent
• Build relationships with associations and partner organizations

Required profile

• 2 to 4 years of experience in field marketing or demand generation, ideally in a B2B/SaaS or technology environment
• Fluent Italian and English; Spanish is a plus
• Proven track record of planning and running marketing events and campaigns that deliver measurable pipeline results
• Willingness to travel within Italy and occasionally across Southern Europe

Required skills

• Experience with CRM and marketing automation platforms (e.g. Salesforce, HubSpot)
• Project management and analytical skills, including reporting on marketing KPIs

What we offer

• Flexible hybrid work setup
• 7 EUR meal voucher
• Fixed-term contract of 12 months
• Indicative base salary of 28,000 to 33,000 EUR depending on assessed level of autonomy