Field Marketing Manager North-East (Triveneto, Emilia-Romagna, Marche)

About the role

Red Bull is looking for a Field Marketing Manager for the North-East region of Italy (Triveneto, Emilia-Romagna and Marche), based in Bologna. The role builds the local face of the brand in line with global and national strategy, creating strong local networks of opinion leaders and influencers online and offline, and running marketing initiatives across Consumer Collecting, Sports, Culture and Communications. It is a hands-on, field-based position.

Key responsibilities

• Stay close to consumers and local networks to understand generational trends, and turn them into innovative ideas executed with the right balance of the four marketing pillars.
• Put digital and social media at the heart of field activities and support cross-marketing with sales, marketing and Red Bull Media Network.
• Manage the regional budget with the line manager, identify cost-saving opportunities, handle field expenses and general administration, and build partnerships with other brands and organisations.
• Outsource media and event logistics to regional experts and agencies, and share best practices with the team.
• Sourcing, hiring, training and managing Field Marketing Specialists, coaching them on hiring Student Marketeers and approving each hire personally.
• Set regional objectives, run mid-year and end-of-year performance reviews, coach the team and train it (including sales) on brand strategy and execution.

Required profile

• 5+ years of marketing experience, preferably in sports, events or culture marketing or on the field.
• Proven leadership, planning and project management skills, and experience managing people.
• Proven background in negotiation and budget management.
• Ideally, experience working with commercial teams.

Required skills

• Excellent communication, networking, presentation and training skills.
• Strong understanding of consumer trends, digital trends, university life and youth culture in sports and culture in the region.
• Ability to multi-task and work in cross-functional teams.

What we offer

• Annual gross salary starting from EUR 54,000, depending on experience, technical skills and scope of responsibility.
• Employment under the CCNL Commercio collective agreement.