Marketing Internship - Bakery Innovation
Barilla · Parma
Job description
About the role
As part of the Bakery Innovation Team, the intern supports the development and activation of innovation projects across the Bakery portfolio. The role offers broad exposure to the innovation process, combining hands-on support to new product launches with a strong focus on market intelligence, consumer trends and competitive analysis. It is a 6-month curricular or extra-curricular internship based in Parma.
Key responsibilities
- Provide day-to-day operational support to the Innovation Team on innovation projects across different Bakery categories
- Help prepare materials and activities supporting new product launches
- Support consumer engagement initiatives that build awareness, understanding and trial of new products
- Support internal engagement and communication activities that bring innovation projects to life across the organization
- Collaborate with cross-functional teams such as R&D, Insights, Operations and others
- Monitor competitor activity and new product launches across Bakery and adjacent categories
- Track emerging consumer, product and category trends and analyze market data to turn it into clear insights
- Develop concise analyses, presentations and regular updates for ongoing projects
Required profile
- Recently graduated (or about to graduate) with a Master's degree in Economics, Marketing, Business Management or a related field
- Strong analytical mindset, curiosity and ability to work with data and information
- Genuine interest in food, consumers, brands and innovation
- Proactive, hands-on and comfortable working across multiple projects and categories
- Fluent Italian and good command of English
- Previous experience in Innovation, Marketing, Insights or similar roles is a plus
What we offer
- Competitive internship salary plus relocation allowance
- Personal tutoring and constant support from the team
- First-hand experience on live projects
- Free access to the company canteen and a discount at the onsite shop
- Flexible ways of working
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Published 14 minutes ago
Expires 1 month from now
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Barilla
Parma