Marketing Manager Public Distribution (EMEA South)

About the role

DWS Group is looking for a Marketing Manager Public Distribution (VP) for its Xtrackers marketing team, based in Milan or Frankfurt. The role supports the marketing and distribution of ETF and ETC products to a broad audience through publicly accessible digital channels, working with a central marketing team, agencies and media partners, and with sales and product teams. Fluency in Italian and English is mandatory, and travel is required.

Key responsibilities

• Implement regional marketing strategies to position Xtrackers and attract new investors, adapting and optimizing campaigns linguistically and culturally
• Manage regional digital distribution channels, including client update meetings and new sales-supporting initiatives
• Acquire new digital educational financial content platforms, negotiate contracts and run campaigns
• Analyze campaign reports, AUM development on regional digital channels and competitor activity
• Manage regional Xtrackers.com websites, create and update content, and run compliance and data protection checks
• Work with Product, Sales, Research, Compliance and external providers, and coordinate content with country-specific compliance departments
• Measure activity performance with data-driven insights and adjust it accordingly

Required profile

• At least 5 years of experience in financial marketing at an asset manager or a digital distribution platform
• Experience developing and implementing marketing strategies in the ETF/ETC sector
• Fluent spoken and written Italian and English; German is a plus
• Willingness to travel

Required skills

• In-depth knowledge of indexing, ETF products, passive investing and EMEA/global markets
• Expertise in writing financial content adapted to audiences and regional regulations
• Knowledge of ETF/ETC distribution channels and B2B, B2C and B2B2C audiences
• Strong digital affinity, innovation drive, data analysis understanding and communication across cultures

What we offer

• Health benefits including statutory health insurance, sick pay and employee support hotlines
• Parental leave and childcare assistance, including a DWS-run kindergarten
• Pension plans, personal budget accounts and capital-forming benefits
• CSSR support, mobility benefits and a hybrid work model