Medical Relations & Digital Opinion Leader Manager – Dermatology
Beiersdorf SpA · Milan
Job description
About the role
The Medical Relations & Digital Opinion Leader Manager drives Eucerin's medical engagement strategy in Italy, with a strong focus on Dermatology, Pediatric Dermatology and Aesthetic Dermatology. The role acts as the key liaison between Eucerin and the external scientific community, building relationships with Key Opinion Leaders (KOLs), Digital Opinion Leaders (DOLs), pharmacists and healthcare professionals. It combines a digital-first, omnichannel and data-driven approach, localizing and executing the global medical strategy, and works closely with Medical, Marketing, Sales and Training teams.
Key responsibilities
- Implement and localize the global medical strategy at country level and develop annual medical engagement plans
- Identify emerging scientific trends and opportunities in dermatology and skin health, ensuring activities are scientifically sound, compliant and HCP-centric
- Build and manage relationships with dermatologists, pediatricians, aesthetic physicians and pharmacists, including KOLs and DOLs, and map and segment stakeholders
- Lead collaborations with healthcare professionals, hospitals, universities and scientific societies, and coordinate strategic medical projects
- Lead Eucerin's medical presence at congresses, symposia, advisory boards and scientific events, coordinating speakers and using digital tactics to maximize visibility
- Act as a medical ambassador through field visits, meetings and congress participation
- Collaborate with Medical, Marketing and field teams, monitor KPIs, budget utilization, ROI and market trends, and recommend actions to optimize performance
Required profile
- Strong scientific expertise in dermatology, skin health, dermocosmetics or related healthcare fields
- Minimum 7 years of experience in Medical Affairs, Medical Relations, Medical Education, Medical Engagement or a similar function
- Proven experience in KOL/DOL management, stakeholder engagement and scientific networking
- Experience planning and executing congresses, scientific events and educational initiatives
- Ability to manage cross-functional projects, external partnerships and multiple stakeholders
- Fluent English and Italian
- Comfortable working extensively in the field and travelling regularly
Required skills
- Project management with experience managing budgets, KPIs and ROI evaluations
- Digital-first mindset and understanding of omnichannel engagement
- Strong scientific communication, presentation and influencing skills
What we offer
- Gross annual salary (RAL) between EUR 45,000 and EUR 55,000 depending on experience
- Free parking for cars, bicycles and motorcycles
- Flexible working hours (8:00-10:00 start, 1-hour lunch) and a hybrid model (2 days remote per week)
- Company store discounts, participation bonus, Faschim health insurance and canteen
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Published 2 hours ago
Expires 1 month from now
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Beiersdorf SpA
Milan
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