SEO / GEO Specialist

About the role

Truck1.eu is the leading international marketplace for commercial machinery. We are looking for an SEO / GEO Specialist to boost organic visibility and capture new audiences across European markets. The role combines traditional SEO expertise with emerging LLM‑driven search strategies.

Key responsibilities

• Drive organic traffic growth using hypothesis‑testing and discover new audience acquisition channels, including LLM‑based search platforms.
• Scale trust signals through Schema.org implementation (Product, Offer, Merchant Graph) and manage the digital footprint to strengthen E‑E‑A‑T.
• Design new content entities and page types based on European search demand, optimized for both classic SEO and LLM architectures.
• Research AI Overviews and other LLM search surfaces, testing hypotheses to increase brand citation frequency.
• Convert assisted traffic from AI Overviews, ChatGPT, Perplexity, etc., into qualified leads.

Required profile

• Strong proficiency with SEO tools and methodologies.
• Experience managing large‑scale websites, preferably classifieds, marketplaces or e‑commerce platforms.
• Advanced knowledge of Google Search Console and Screaming Frog for visibility monitoring.
• Data‑driven mindset with ability to design complex data structures and work with deep semantics.
• Hands‑on experience with E‑E‑A‑T signals, Merchant Graph, and brand reputation management.
• Familiarity with optimizing content for AI Overviews (SGE), ChatGPT and Perplexity.
• Understanding of LLM operation and ability to run experiments on citation frequency.

Required skills

• Google Search Console
• Screaming Frog
• Schema.org (Product, Offer, Merchant Graph)
• AI Overviews (SGE)
• ChatGPT
• Perplexity