CRM Coordinator

About the role

The CRM Coordinator will support the execution of customer relationship management and client‑engagement initiatives across Stella McCartney’s retail network. Acting as a bridge between Marketing and Retail teams, the role helps translate customer strategies into actionable in‑store activities that strengthen relationships, boost retention, and drive sales.

Key responsibilities

• Support the implementation of CRM initiatives and client‑engagement activities across the retail network.
• Coordinate store activation plans and CRM projects aligned with business priorities.
• Analyse customer and store performance data to identify trends and opportunities for client development.
• Support customer segmentation and targeted activation initiatives.
• Produce regular CRM and customer performance reports to inform business decisions.
• Translate customer insights into actionable recommendations for store activation.
• Monitor CRM KPIs and track the performance of customer initiatives across stores.
• Support database quality and customer data capture initiatives within the retail network.
• Assist in the implementation and adoption of CRM tools and processes at store level.
• Collect feedback from stores and drive continuous improvement of CRM initiatives.

Required profile

• 2–3 years of experience in CRM, clienteling, retail marketing or customer engagement within luxury or premium brands.
• Strong understanding of retail dynamics and customer behaviour.
• Experience working with CRM tools and customer data.
• Commercial mindset with strong organisational skills.
• Ability to manage multiple priorities in a fast‑paced environment.
• Strong communication and stakeholder‑management skills.
• Fluent English.

Required skills