Digital Marketing Specialist – Paid Media & CRO

About the role

The Digital Marketing Specialist will support NABA’s international acquisition strategy by managing, optimizing, and analyzing paid media campaigns. Reporting to the Digital Marketing Acquisition & Performance Manager, the role blends execution excellence with a data‑driven mindset to improve lead generation and the prospective student journey.

Key responsibilities

• Execute and optimize paid acquisition campaigns on Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and other platforms.
• Handle campaign setup, audience creation, creative uploads, tracking validation and quality assurance.
• Monitor budgets, funnel KPIs and business metrics, turning performance data into actionable insights.
• Run A/B tests on audiences, creatives and landing pages.
• Produce recurring performance reports and dashboards using GA4, Looker Studio and other analytics tools.
• Collaborate with CRM, Enrollment, Content and SEO & Tech teams to align acquisition initiatives.
• Coordinate with external media agencies to ensure timely and high‑quality execution.
• Support email marketing (DEM) by creating templates and applying basic HTML customizations.
• Create, publish and optimise landing pages using CMS platforms, adhering to brand guidelines and conversion best practices.
• Drive CRO initiatives across acquisition funnels through experimentation and data‑driven optimisation.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Digital Communication or a related field.
• 3–5 years of experience in Digital Marketing, Performance Marketing or Paid Media.
• Hands‑on experience managing Google Ads, Meta Ads and TikTok Ads campaigns.

Required skills

• Google Ads
• Meta (Facebook) Ads
• TikTok Ads
• GA4 and Looker Studio
• CRM platforms
• CMS platforms
• Email marketing automation tools with basic HTML
• A/B testing
• Conversion Rate Optimization (CRO)
• Data analysis and reporting
• Conversion tracking and attribution modeling