General Manager – Retail Store (Milan)

About the role

ALO is seeking a dynamic General Manager to lead its Milan studio and store. You will be responsible for driving sales, profitability and brand presence while fostering a mindful‑movement culture that extends beyond the studio floor.

Key responsibilities

• Develop and execute retail strategies that enhance customer experience, increase foot traffic and grow the client base.
• Monitor market trends, competitor activity and local clientele to make data‑driven recommendations.
• Lead, coach and onboard a high‑performing Sales, Operations and Visual team, ensuring alignment with ALO’s mission.
• Manage KPI performance (conversion, average sale, units per transaction) and adjust tactics to meet targets.
• Oversee visual merchandising, fitting‑room conversion and seamless sales execution.
• Conduct talent analysis, create development plans and fill open positions, prioritising internal candidates.

Required profile

• Proven experience in retail or studio management with a track record of meeting sales and profitability goals.
• Strong business acumen and ability to interpret KPI data.
• Excellent leadership and people‑development skills.
• Deep understanding of the local market and community engagement.

Required skills

What we offer

• Opportunity to shape a growing brand in a vibrant city.
• Collaborative, mission‑driven work environment.
• Professional development and career progression pathways.