Search Engine Optimization (SEO) Specialist

About the role

We are seeking a proactive Search Engine Optimization (SEO) Specialist to boost organic traffic, improve search rankings, and generate qualified leads for our business. The role combines technical website optimisation, content creation, and strategic link‑building to support growth initiatives.

Key responsibilities

• Analyse search terms, rankings and analytics to monitor performance and recommend improvements.
• Develop and execute on‑page SEO tactics, including HTML, CSS and JavaScript optimisation.
• Run pay‑per‑click (PPC) campaigns to supplement organic traffic.
• Create original, audience‑focused web content and integrate it with broader content‑marketing strategies.
• Collaborate with developers to implement technical recommendations (HTML, PHP, MySQL).
• Identify and pursue link‑building opportunities, including partnership outreach.
• Leverage social media to amplify content and attract external backlinks.
• Stay up‑to‑date with search‑engine algorithm changes and adjust tactics accordingly.

Required profile

• Proven experience in SEO within the market research industry.
• Strong interest in digital marketing and continuous learning.
• Excellent analytical and communication skills.
• Ability to understand user intent and the broader marketing context.

Required skills

• HTML
• CSS
• JavaScript
• PHP
• MySQL
• Microsoft Office
• Excel