Marketing & Communication Specialist – First Marketing Hire in Italy

About the role

Base is looking for its first Marketing & Communication Specialist in Italy. Reporting directly to the Country Head, you will build the local marketing foundation from scratch, working in a fast‑paced startup environment within a global scale‑up.

Key responsibilities

• Draft, localise and distribute press releases for Italian tech, retail and business media.
• Design and execute partnership communication campaigns to highlight new integrations and strategic agreements.
• Manage co‑marketing activities with Italian commercial partners, including webinars, workshops and case studies.
• Oversee LinkedIn Italy and assess other relevant social channels for B2C and B2B audiences.
• Monitor and nurture Base’s brand reputation across partner platforms and review sites such as the Shopify App Store and Trustpilot.
• Define and manage the Italian editorial plan, including blog posts, white‑paper localisation and success‑story creation.
• Adapt Base’s global tone of voice, messaging and marketing assets for the Italian market.

Required profile

• 3‑5 years of hands‑on experience in marketing, communications or PR.
• Highly proactive, willing to roll up sleeves and execute front‑line activities.
• Comfortable working independently without an existing team, with the ambition to scale the function as the business grows.
• Strong written and verbal communication skills in Italian and English.

Required skills

What we offer

• Opportunity to shape the first marketing function in Italy for a fast‑growing global e‑commerce platform.
• Collaborative, impact‑driven culture with international experts.
• Competitive compensation package.