Director of Sales & Marketing – Luxury Hotel

About the role

We are seeking a senior leader to drive the integrated commercial strategy of Kimpton Villa Miramare Taormina, a luxury lifestyle hotel in Taormina, Italy. The role oversees sales, marketing, digital marketing, public relations and business development to position the property as the preferred destination in the Mediterranean.

Key responsibilities

• Develop, implement and continuously refine the hotel’s integrated commercial strategy focusing on total revenue.
• Lead all sales, marketing, digital marketing, public relations and business development initiatives.
• Collaborate with the Director of Revenue Management to maximise occupancy, ADR, RevPAR, market share and profitability.
• Build and maintain relationships with luxury travel advisors, wholesale partners, destination management companies, premium tour operators and corporate clients.
• Lead negotiations for corporate agreements, preferred partnerships and RFP submissions.
• Drive leisure, luxury, MICE and group business while optimising the business mix.
• Represent the hotel on sales missions and international roadshows.
• Develop and execute comprehensive marketing and communication strategies, including brand positioning and digital campaigns (SEO, SEM, paid media, content, influencer and social media).
• Oversee creative content production, photography, video and storytelling to ensure brand consistency.
• Design and implement strategic public‑relations plans, coordinating press trips, media events and participation in luxury travel fairs.
• Optimise distribution across all sales channels, driving direct bookings while managing OTA performance and cost of acquisition.
• Utilise CRM platforms such as Salesforce, Delphi, Cvent and IHG commercial systems to maximise commercial performance.
• Develop and strengthen partnerships with luxury travel consortia (Virtuoso, Signature Travel Network, etc.) and monitor key performance indicators (occupancy, ADR, RevPAR, market share, GOP contribution, channel mix).

Required profile

• Proven senior leader with extensive experience in luxury hotel sales and marketing.
• Ability to collaborate closely with revenue management and other hotel functions.
• Strong relationship‑building capabilities with travel advisors, corporate clients and industry partners.
• Demonstrated track record of negotiating corporate agreements and driving revenue growth.
• Experience representing a property at international trade shows and roadshows.

Required skills

• Salesforce CRM
• Delphi CRM
• Cvent platform
• IHG commercial systems
• SEO (search engine optimisation)
• SEM (search engine marketing)
• Paid media campaign management
• Content marketing
• Influencer partnership coordination
• Social media strategy